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Irish Setter 101

A complete guide to mastering the art of the Irish Setter

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An entire course dedicated to the Irish Setter. Will Alexander has won more than 250 Best in Shows on Irish Setters and is known world wide for his grooming and presentation of this beloved, iconic breed that is so close to his heart.

Will not only shares his belief in what he is aiming for as he grooms the Irish setter but along the way debunks myths and old fashioned techniques while teaching you new and improved ways to master the art of the Irish setter.

The course is video on demand so you can watch over and over again. Included is an e book as well as several diagrams to pin point some problem areas.

This is a not to be missed opportunity for the Irish Setter lover.



Your Instructor


William Alexander
William Alexander

Will's family bred and showed Irish Setters (his father still breeds them), and as a junior Will bred English Cockers. Will made his ring début at the age of seven with one of his father's setters, and from then on he was very active (and successful) in Junior Showmanship, and the breed ring, with a variety of breeds.

Will always wanted to be a handler, but before embarking on a handling career he worked for Garry MacDonald here in Canada, and for Bobby Stebbins in the States – gaining experience, honing his skills, and perfecting his craft…

Will started handling professionally in 1986, and in 1987, took the Irish Setter Ch. McCammom Impresario to Top Dog All Breed.
This also set a record as the youngest handler to have a Top Dog All Breeds.Will is one of only 5 handlers,
who has had more than one Top Dog All Breeds
Will has had a dog in the Top Ten All Breeds since 1991!

Will is often referred to as the “Wayne Gretzky of dog shows”, Will is proudly Canadian and arguably the most recognized professional handler in Canada!

Will is now a published author, his book "For the Love of Dogs" was published in 2014.

Will had the honour of winning Best In Show at the Westminster Kennel Club Dog Show 2015
with the beautiful Beagle bitch, Am/Can. Ch. Tashtin's Lookin For Trouble, aka Miss P


Class Curriculum


  The Irish Setter
Available in days
days after you enroll

Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.

Get started now!